Sporty yet classic, with a touch of American college style: jackets, knitted cardigans, ruffled skirts and jeans have arrived at the MOM Park H&M store as part of the Back to School collection, with pieces for both primary school children and teenagers.
The style of American high schools and colleges has influenced fashion for decades. This is where varsity style comes from: the distinctive jackets worn by sports teams, often featuring contrasting sleeves, letters and emblems, have moved beyond the playing field and become part of everyday wardrobes. Paired with knitted cardigans, skirts and jeans, they are now key elements of classic American campus style.
The H&M Back to School collection brings this sporty, retro-inspired look to autumn wardrobes. Alongside varsity motifs, the collection features fresh stripes, brighter colours and soft knitted pieces, while denim takes on a more modern feel with updated cuts. In addition to classic styles, the range includes wide-leg jeans, ruffled denim skirts and dungaree-style pieces.
Sporty and playful details can be mixed and matched with ease, allowing the collection to evoke the retro world of American campuses while bringing the look into the present day.
Discover the Back to School collection at the H&M store in MOM Park, where both primary school children and teenagers can find new favourites inspired by classic American campus style.