At the opening of the Falconeri MOM Park, a joint performance by painter Greta Kudela and cellist Alexander Simic illustrated the essence of the Italian brand and the spirit of "superior cashmere". Give in to the temptation of premium sets and take a fresh look at your spring wardrobe: cashmere could be your favourite this year!
An evening where guests were treated to an all-sensory experience, while Falconeri's second Budapest store was officially opened. Masterful melodies for the ears, a wonderful visual world for the eyes, Italian delicacies with a special flavour. All this in the presence of the infinite softness of 100% cashmere products.
Gréta Kudela is a 21-year-old painter, currently studying painting at the University of Fine Arts. Her work for the opening focuses on three important elements of her "cashmere journey". The pastures of Mongolia and the cashmere goats - where Falconeri's experts select the most suitable raw materials each season - the production centre in Avio - where quality is strictly controlled with meticulous attention to every detail during production - and finally the shop in Budapest.
The visual creation was accompanied by the extremely talented cellist Alexander Simic, despite his young age, with Mongolian melodies, virtuoso works by Paganini and Liszt-Popper's Hungarian Rhapsody as the "arrival of the cashmere".
The joint performance by the two artists provided a unique insight into the meticulous elements that go into the making of a Falconeri piece, from sourcing the raw materials to getting it to the shelf. There were several tracks of activities throughout the evening, with Miklós Schiffer, an acclaimed style consultant, giving a presentation to guests in the later hours.
Falconeri became a member of the Calzedonia Group in 2009 and is chaired by Sandro Veronesi. The brand, which started in Avio (Trento), now has 170 stores in 22 countries. As the manifesto points out, the secret lies in the combination of high quality natural fibres, Italian craftsmanship and expertise, and innovative production methods, without intermediaries. The new store, located in the MOM Park, will open its doors on 11 March this year, with a grand opening ceremony on the evening of 29 March, during a special programme.
Come to MOM Park and indulge in the wonders of cashmere!