GANT is a lifestyle brand in the tradition of American sportswear, offering modern, high-quality, everyday wear with a touch of Europe. GANT stands for stylish living and casual American East Coast fashion. In the 1980s, three Swedish businessmen acquired the design and distribution rights for the Swedish market. They gave the brand a European touch in terms of fabrics, design and lifestyle. It is the fusion of cultures that makes the GANT brand so special.