The 134-old premium Norwegian sportswear brand, Helly Hansen's exclusive shop can be found next to the main entrance on the level of Alkotás Street. The brand was founded in 1877 in Moss, and has been serving those facing the harshest conditions of nature on a daily bai. Helly Hansen's products can be found in more than 40 countries today, and the brand is the official provider of 35 ski resorts and hiking organisations worldwide. Its collections are characterised by the unique combination of Scandinavian design and technical innovation. At MOM Park's Helly Hansen shop, premium skiing and sailing garments, the pieces of the self-developed Lifa underwear and training collection and lifestyle products inspired by fjords can be found.