The idea for the sales format, which Calzedonia has successfully implemented worldwide, was born in 1986. The Intimissimi brand was created in 1996 to build on this international success, with the aim of selling high-quality products at attractive prices. The Intimissimi brand has revolutionised the world of lingerie. It offers a wide range of lingerie, pyjamas, tops and leisurewear for women and men. Unmistakable designs, colours and ideas of the latest fashion trends are featured in every collection for men and women! The results speak for themselves: the brand, which had 80 stores at the beginning of 1998, opened more than 1000 stores worldwide by the end of 2010.